New Yorkers depend heavily on restaurants as an essential source of social interaction and recreation in an otherwise urban city. Restaurants serve as living rooms and backyards in this vast metropolis where many live in small apartments with limited kitchen spaces.
Manage restaurant reviews is essential to the success of businesses, and creating a system to collect customer feedback can help restaurants improve service and drive sales growth.
Review sites have become an indispensable way for customers to locate restaurants. As such, it’s important for establishments to monitor these platforms regularly for new reviews. Some review platforms such as Google require that you claim your business listing and claim your “official representative of that restaurant,” giving you the power to respond professionally and directly to any negative comments that may appear online – otherwise your responses could come across as defensive or dismissive, which could make customers less likely to visit again in future.
Word of mouth
Word-of-mouth marketing can be one of the most impactful forms of promotion for restaurants. Not only can word of mouth advertising provide free exposure for your establishment, it can have an enormous influence on consumer purchasing behavior as well as increase or reduce potential customer interest in it.
Word-of-mouth marketing has existed ever since people shared their impressions of cave paintings and gladiator fights, and studies have demonstrated that people tend to purchase products from companies with positive word-of-mouth reviews as they tend to trust other consumer opinions more easily – making online reputation management so essential for restaurants.
Word-of-mouth marketing can help your business stand out from a sea of ads on radio, television, billboards and bus stops. Indeed, 83% of Americans trust recommendations from friends and family over any other form of advertising; 23% of North American shoppers also consider gifts based on word-of-mouth recommendations from friends. So how can your business take advantage of this powerful promotional technique?