With 24,000 restaurants to choose from in New York alone, its restaurants provide more than meals; they serve as gathering spaces for friends, romantic dates and small business meetings alike. Restaurants define cities; the best ones earn rave reviews on popular review websites and apps to bring customers in.
Menus are a key element of restaurant branding and can create a welcoming ambience. An appealing menu should provide tempting food descriptions while being presented visually appealingly. There are various kinds of menus, from static (with assigned items such as appetizers, entrees, and sides) to an a la carte and cycle options – each providing different menu items at various points throughout time. Eye-catching imagery should also be featured throughout each menu with font and colors matching up well with your brand identity.
ScholarsArchive@JWU library collection now makes available images and text from menus for research use.